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Gukminhaengbok Mall

Gukminhaengbok Mall
We offer a digital shopping solution,
linked to social service vouchers,
allowing vulnerable populations
easy access to essential goods.

Linked to the government's social service e-voucher program, this online shopping mall
enables low-income and vulnerable households to afford necessities like diapers and formula.
The voucher subsidy is automatically deducted upon purchase, and users can conveniently
check their usage history and remaining balance.

#PublicService
#NationalWelfareMall
#VulnerablePeople

Supported Vouchers and Eligible Beneficiaries

Diaper and Formula Support

Support is provided per infant (under 2 years old) to recipient households classified as Basic Livelihood Security, Near-Poverty Level, or Single-Parent Families.

Support Period

Up to 24 months after the infant's birth.

Supported Amount

Diaper 90,000KRW/M

Diaper + Infant Formula 200,000KRW/M

Feminine Hygiene Product
Support for Girls and Adolescents

Female adolescents aged 9 to 24 who meet the eligibility criteria of the National Basic Livelihood Security Act.

Support Period

Vouchers are issued from January 1st of the year they turn 9 until December 31st of the year they turn 24.

Supported Amount

14,000KRW/M(168,000/Y)

Must be used by December 31st of the current year; unused amounts cannot be carried over.

How to Use

1
Issue Gukminhaengbok Mall Card

KBKookmin, Shinhan, Samsung, BCCard

2
Create account at Gukminhaengbok Mall Website
3
Authenticate your Gukminhaengbok Card (in your own name)
Voucher linkage complete
4
Subsidy deducted upon payment after selecting the product
5
Usage amount and remaining balance can be checked on the Gukminhaengbok Mall website and affiliated card company apps

Advantages of Gukminhaengbok Mall

Economic Benefits
  • Enabling low-income and vulnerable households to purchase essential goods using government support funds.
Convenience
  • Voucher limit reflected after card authenticationAvailable without complicated procedures
  • Easily check usage amount and remaining balance via PC, mobile web, and app
Focus on Essential Goods
  • Focusing primarily on essential items for infants/toddlers and female adolescentsReducing unnecessary consumption and maximizing the effectiveness of support
  • Guaranteed quality and a wide range of choices thanks to the entry of various companies, including LG H&H, Optu Korea, All Pureum, and Atto Korea
Differences from General Shopping Malls
  • General online shopping malls often prohibit voucher use or require complicated procedures.
  • Gukminhaengbok Mall, however, is a dedicated voucher platform where the subsidy is deducted upon payment and balance management is easy.
  • While the variety of goods may be limited, essential necessities can be purchased reliably.